ImmoScout24
Platform, Automation
Planning, design and implementation of a webinar platform for Germany's number #1 for real estate.
Overview
As a marketing and acquisition platform, ImmoScout24 is a relevant marketplace for B2B customers such as real estate agents and property owners. In order to better and more easily convey the overall added value of the memberships, webinars were set up as an additional training tool.
I drove the custom design and implementation of the platform, creating an automated and highly scalable process that streamlined the customer journey. The intuitive registration and automated communication measures significantly increased registration numbers.
"Together with Marvin, we digitized and optimized our webinar process. It was important for us to create scalability, ease of use and an optimal customer experience. Thank you for this successful project."
Kristina Maschke
Senior Product Marketing Manager, ImmoScout24
What I did
- Planning and Product Strategy
- Fullstack Development (React/TypeScript)
- Salesforce Integration
- Real-time email delivery
- Maintenance and Deployment